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You’re Not an Expert

september 2022 - january 2023

You’re Not an Expert serves as a playful humbling to the graphic designer.

Adopting the - perhaps - cliché visual language usually associated with motivational quotes, it is a reminder to the designer to decenter oneself. Utilising the tote bag as an appropriate means to communicate with the graphic design community.

In a practice concerned with aesthetics, it can be too easy for the designer to assume they know best. Remembering that we are communicators, this message intends to encourage prioritising the act of listening to the right people and communities when designing.